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Biome Bioplastics Launch
We launched a new bioplastics brand this week. Following a desire to separate the bioplastics division from Stanelco Plc into a new subsidiary, The Think Tank was asked to rebrand the business, create...
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A tasty form of branding
Massimo Gammacurta’s logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar… Gammacurta first distributed his special...
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Campbell’s Soup issues limited-edition Warhol cans
To celebrate the 50th anniversary of Andy Warhol’s use one of a can in his art Campbell’s Soup has released a series of limited-edition soup cans. Warhol famously featured Campbell’s’ cans in several...
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Top five brands that don’t need a name
Marketing Week has compiled a list of their top 5 brands that don’t need a brand name, inspired by a recent campaign by Selfridges called “no noise”.The idea behind the campaign is to remove the...
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The colours of marketing
When branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses. For example, most fast-food...
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The Think Tank shortlisted for Best Branding and Positioning Award
The Think Tank has been shortlisted in the Construction Marketing Awards 2013 for our work with AluK (GB) Ltd. We have been working with this leading aluminium building systems manufacturer since...
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Colourful birds brand book festival
Tangent Graphic has created branding for the Edinburgh International Book Festival. Working with illustrator Josh Brill, the consultancy created a series of songbird images, with the strapline ‘let’s...
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How our brains ‘see’ logos
An infographic reveals why we subconsciously make associations between logos and the brands they represent. The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our...
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Santa’s brand book
Quietroom has created a brand book for one of the most high-profile figures at Christmas time: Santa Claus himself. The ‘Santa brand book’ states that Santa ‘is a concept and not an idea’ and goes onto...
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Instagram noted as The Engagement Platform
Instagram has been noted as a key social media platform for marketing. Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to...
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Design Trends for 2015
Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense. The current expansion of emotional interface capabilities is set to continue in 2015. As...
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Design Trends for 2015
Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense. The current expansion of emotional interface capabilities is set to continue in 2015. As...
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Evolution of advertising slogans
Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time. De Beer’s “a diamond is forever” is celebrating 67 years in...
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Logo redesigns of 2014
Many high-profile brands overhauled their logos in 2014 and PM Digital has created an infographic examining the best and the most controversial redesigns. Brands under the spotlight include airbnb’s...
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Coca-Cola unveils new packaging to unify its brand
Coca-Cola Spain has redesigned its packaging to promote itself as a unified brand. The international drinks brand has unveiled a new design for its Coca-Cola, Diet Coke, and Coke Zero cans. All the...
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‘Summer of Love and Hate’ jars by Marmite
Unilever has revealed new limited edition jars for its infamous Marmite product, just for this summer. Playing on the polarised reactions that the spread produces (you either love it or hate it),...
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The best brand straplines
Ever had that one strapline or catchy jingle stuck in your head all day? Some would say that’s what marketing is all about, not just increasing sales or lead generation. Brands that position themselves...
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Packaging gets personal
Marketing relies on creating a deep connection with its target audience, and now brands are taking this one step further by personalising their packaging. It’s believed that millennials in particular...
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Adobe lets creatives loose on its logo
Have you noticed that since 2013, Adobe have been occasionally adapting its logo? The company has been sourcing logo ideas from creatives, encouraging them to put their own spins on the well-known ‘A’...
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Funny ads with memorable messages
As we covered on yesterday’s #giftface blog, humour can be one of the most effective devices an advertising campaign can use. Canva Design School has found some of the funniest ads from across the...
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