Quietroom has created a brand book for one of the most high-profile figures at Christmas time: Santa Claus himself.
The ‘Santa brand book’ states that Santa ‘is a concept and not an idea’ and goes onto explore key elements of his brand, including Venn diagrams, ‘punny’ metaphors, and Santa’s key competitors – which include Jeremy Paxman, Gandalf, and Henry VIII.
Take a look at the brand book here and let us know what you think.
Filed under: Marketing Tagged: brand book, branding, Clever, creative, fun, Marketing, Santa
