Quantcast
Viewing all articles
Browse latest Browse all 24

How our brains ‘see’ logos

Image may be NSFW.
Clik here to view.
How Your Brain 'Sees' a Logo
An infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.

Image may be NSFW.
Clik here to view.


Filed under: Marketing Tagged: Advertising, branding, Clever, Infographic, Logos, Marketing, psychology, science Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.

Viewing all articles
Browse latest Browse all 24

Trending Articles