Unilever has revealed new limited edition jars for its infamous Marmite product, just for this summer.
Playing on the polarised reactions that the spread produces (you either love it or hate it), Marmite has introduced two brand new designs for its iconic jars: ‘Summer of Love’ and ‘Summer of Hate’.
The designs, available from July to September, were inspired by Woodstock and the Summer of Love, reflected in the colourful Sixties-style labels and the retro typography.
This vintage throwback is being used to promote Marmite’s ‘lighter summery blend’, which it describes as a ‘slight twist on the traditional recipe’.
Take a closer look at the jar designs here and tell us which one you’ll be buying – although be warned, less than a hundred ‘Summer of Hate’ jars will be made available (one for each day of British Summer).
Filed under: Design, Marketing Tagged: 'Summer of Love and Hate', 2015, branding, Clever, creativity, Design, fun, Marketing, Marmite
