Ever had that one strapline or catchy jingle stuck in your head all day? Some would say that’s what marketing is all about, not just increasing sales or lead generation.
Brands that position themselves effectively and correctly are often those which become part of your everyday life. Some are so good they can change your thoughts, feelings, and attitudes towards the brand or even a whole industry.
The Guardian has put together some of the most unforgettable brand straplines and reveals the stories behind their creation.
The top lines include Nike’s ‘Just do It’, L’Oreal’s ‘Because you’re worth it’, and Tesco’s ‘Every little helps’.
Read the stories behind the straplines here and tell us which brands you think have created memorable lines.
Filed under: Marketing Tagged: Advertising, brand awareness, branding, content, Marketing, strapline
