Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.
De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.
Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.
Take a look at the full infographic here and let us know about your favourite slogans
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Filed under: Marketing Tagged: Advert, Advertising, brand, branding, Coca Cola, evolving, Infographic, Innovative, Marketing, McDonald’s, slogans, time
